Why You Need a Quitting Coach

Evidence from Solomon's paradox

A new meta-analysis confirms the growing experimental support for a piece of decision-making wisdom passed down for three millennia: “We are more likely to make rational decisions on behalf of others than for ourselves.”

King Solomon, Proverbs 12:15: “The way of a fool is right in his own eyes, but a wise man listens to advice.”

Chinese Proverb, from the Old Book of Tang: “The bystander will always see more than the player.”

The Beatles, Help: “Help, I need somebody. Help, not just anybody.”